Apple Vision Pro, a mixed reality headset, is gearing up to make its market debut in March 2024. Despite facing setbacks, the product is projected to make an impressive start, stirring up the market.
Sales Projections
The Apple Vision Pro is anticipated to kick off with strong sales. Initial estimates suggest around 400,000 units are expected to sell. Although it will initially be available exclusively in the U.S., the company requires customers to schedule appointments to make a purchase, adding an element of exclusivity and intrigue to the product’s launch.
Industry experts predict the headset will hit the 1 million sales benchmark within 2024, with a whopping 10 million units expected to reach consumers in 2025. These sales could turn the Apple Vision Pro into a profitable stream of revenue for Apple.
Production Details
The manufacturing process of the Apple Vision Pro relies heavily on components sourced from China, accounting for about 60% of the total. This reliance on overseas production could impact future pricing and availability, depending on potential shifts in international trade regulations and policies.
Retail Price and Market Reception
Set to retail at ,499, the headset is priced almost two times its production costs of ,700 per unit. This bold pricing strategy leads to speculation about market reception. With its high cost and innovative technology, it remains to be seen whether the Apple Vision Pro will find a broad enough customer base.
Looking to the Future
While the Apple Vision Pro holds promise, some suggest Apple aficionados may hold back their purchases. It is rumoured that a successor model is already in the works, potentially offering more advanced features or a more attractive price point. This anticipation could impact the initial sales of the Apple Vision Pro, adding another layer of uncertainty to the product’s market performance.
